Rolex Watches — The Most Valuable Global Brand

July 6th, 2011 by admin

Rolex is a world renowned name in Swiss watch making. Its history dates back to the 20th century when its founder Hans Wilsdorf dreamed of a watch that can be worn on the wrist as it was a time when pocket watches were reigning. He did not just succeed in making his dream come true his company further on innovated with watches. Although the company was founded in 1905, It wasn’t until 1929 when Oyster, the name given to the water and dust proof watch of the company came to be known by people and further on for the first time in 1931 the first ever self winding mechanism watch was invented boasting a perpetual rotor.

From that point onwards there was no looking back and Rolex kept on innovating with its watches to present day. It was the same technique introduced in 1931 that is working behind every automatic latest watch model today.

The numerous models of Rolex to date are symbols of the finest luxury Swiss watch making art and has proved earlier and still remains to be the benchmark for ultimate style. Rolex watches are known to act as a status symbol for its wearer. This statement can be further proved by enquiring on the wide spread presence of Rolex the world over.

With almost 28 affiliates spread all over the world the Rolex headquarter resides in Geneva Switzerland while there are over 4000 watchmakers located in 100 different countries who are associated with the company.

Besides boasting the first ever self winding watch, Rolex has other achievements included in its credentials as well. In 1945 Rolex became the first watch making company to introduce an automatic changing of date on the watch’s dial with further addition of an automatic day changing feature in its watches as well. In 1953 the waterproof watch Oyster, had gained success in diving in 100m deep without any consistent harm to the watch.

The year after Rolex further innovated its models and the first ever two time zone showing watch was brought to limelight. Besides all these achievements Rolex has also succeeded in earning the certification of chronometer for wrist watches.

Rolex watches are present in a wide range for both men and women ranging from the unique simple dial to the latest chronographically designed watches which still remain to be a status symbol among all. The cost of these priceless watches is not ordinary too but to achieve ultimate style for the status conscience is no price at all.

 

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